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Desserts Factory

Logo & Branding

Client

Lily Suryani

Location

Bali - Indonesia

Year

2013

Desserts Factory is a bakery and desserts store located in Beachwalk Mall, Kuta - Bali. Besides having their physical store, they also catering to hotels, resorts, and villas. Through some discussions and choices, the client chooses to have a cupcake as their logo since the image of the cupcake is synonymous with desserts and bakeries.

The font adopting serif style to make a clean-cut impression for brand image and target orientation. The color represents their American-style bakery since the recipe and the baking methods are adopted from American bakeries.

logo DF.png
logo DF2.png
Screen Shot 2019-06-01 at 20.45.06.png
mockup DF 1.png

Various packaging and stationery design are also created as a part of branding. Since there are quite a number of items to be sold such as paper bag, cake box etc.

mockup DF 2.png

© 2021 by Anastasia Hani Kusumawardani

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