Desserts Factory
Logo & Branding
Client
Lily Suryani
Location
Bali - Indonesia
Year
2013
Desserts Factory is a bakery and desserts store located in Beachwalk Mall, Kuta - Bali. Besides having their physical store, they also catering to hotels, resorts, and villas. Through some discussions and choices, the client chooses to have a cupcake as their logo since the image of the cupcake is synonymous with desserts and bakeries.
The font adopting serif style to make a clean-cut impression for brand image and target orientation. The color represents their American-style bakery since the recipe and the baking methods are adopted from American bakeries.
Various packaging and stationery design are also created as a part of branding. Since there are quite a number of items to be sold such as paper bag, cake box etc.