Desserts Factory
Logo & Branding
Client
Lily Suryani
Location
Bali - Indonesia
Year
2013
Desserts Factory is a bakery and desserts store located in Beachwalk Mall, Kuta - Bali. Besides having their physical store, they also catering to hotels, resorts, and villas. Through some discussions and choices, the client chooses to have a cupcake as their logo since the image of the cupcake is synonymous with desserts and bakeries.
The font adopting serif style to make a clean-cut impression for brand image and target orientation. The color represents their American-style bakery since the recipe and the baking methods are adopted from American bakeries.
![logo DF.png](https://static.wixstatic.com/media/bbdd37_41b5a06f83154e8b8abc7012dd69026a~mv2.png/v1/fill/w_277,h_369,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/logo%20DF.png)
![logo DF2.png](https://static.wixstatic.com/media/bbdd37_4aad1a02552043d9924de072b78b44fd~mv2.png/v1/fill/w_487,h_130,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/logo%20DF2.png)
![Screen Shot 2019-06-01 at 20.45.06.png](https://static.wixstatic.com/media/bbdd37_2837adfb9e8c4926a831f919471bae76~mv2.png/v1/fill/w_600,h_498,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202019-06-01%20at%2020_45_06.png)
![mockup DF 1.png](https://static.wixstatic.com/media/bbdd37_64b864c8ca0a4f9987c6b8f3479fbf8d~mv2.png/v1/crop/x_0,y_50,w_1144,h_594/fill/w_60,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockup%20DF%201.png)
Various packaging and stationery design are also created as a part of branding. Since there are quite a number of items to be sold such as paper bag, cake box etc.
![mockup DF 2.png](https://static.wixstatic.com/media/bbdd37_71154562fc624bfd8d8c25250d8ed87c~mv2.png/v1/fill/w_106,h_190,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/mockup%20DF%202.png)