Your Bae

Logo & Branding

Client

Monica Maria Christiani

Location

Jakarta - Indonesia

Year

2022

Your Bae is a ready-to-wear fashion brand that launched in January 2022. The brand market are specifically for young and adult women who wish to make their daily wear with unique style and using premium quality fabrics. The aim is to make this brand feels like your sweetie (hence the using of word "Bae"). The logo combining two style of font (gothic and handwriting) to symbolize the versatility of the clothes.

Below is the catalog for new collection launching of Your Bae. The files are available to download directly to user's Google Drive via on Your Bae's instagram profile.

Below are the variations of promotional campaign for Your Bae in e-commerce and instagram.

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